Niko Bonatsos, Managing Director of General Catalyst (Invested in Snap) At minimum, for any brand that wants to hang out/understand/target the “cool kids” and their followers… they should be on TikTok.” It may seem so now… but “cool kids” are trendsetters as we all know… and then others follow. You can follow people, you can browse popular videos, and you can explore hashtags. TikTok is the culmination of all social content platforms leading up to today - its mobile first, short form videos, with a heavy emphasis on music, comedy, dancing, intimacy, and trends.
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